The advent of the Internet, followed by its multitude
of uses, culminating - for now - in the vast impact of Social Media - brought with it a whole new vocabulary. Call in vernacular,
lingo, or buzzwords. It doesn't matter. Just as politics often hijacks certain words so they never again carry their original
meaning, so has Social Media. Popular culture does the same thing. In my parent's day, "gay" meant having a good
time. Fred Astaire starred in "The Gay Divorcée", which was anything but a movie about sexuality.
Now we have a large list of words and phrases that have either
been invented or the meaning has been co-opted and will forever bear the stain of its present use in Social Media. I felt
as a parent it was my duty and obligation to provide other parents and those interested in the REAL definitions. Please note
that I have an MBA and got a 473 on the Vocab portion of the SAT.
Authenticity: A city in Greece. Best Practices: With the advent
of ObamaCare and other medical advances, medicine has changed. Best Practices refers to those surviving medical practices
that actually return your phone calls. Blog: When your e-mail is not working, it's blogged up. Bookmark:
The place where you spilled your coffee in a book. A book is something from the Middle Ages. Chat:
This is when you are speaking with someone, pretending to listen, and thinking about what you're going to say in your next
Tweet. Clouds: The name of a Joni Mitchell song. It may have had an earlier meaning in environmental
circles. Commitment: Every bachelor's nightmare. Community: The new name for Hillary's
"Village." Content Is King: Content became King when writing, spelling, and grammar no longer
mattered. Engagement: Every bachelor's other nightmare. Friend Me: A new "pick
up" line used at bars. Hashtag: When you find something unwanted in your Hash Browns. Influence:
A new herbal remedy for the flu. Also referred to by its trademark name, InfluEssence. Keywords: Also
referred to as "Boilerplate," these are the words in small print in a divorce agreement in which lawyers actually
reneg on all that was agreed upon on the assumption you won't read them. Like: I used to love this word.
I used it when I was afraid to use "love." Now, we can "like" everyone and every thing we read. I think
the word has NO meaning, anymore! Links: Any private golf course where you get Wi-Fi. Lurker:
Any one that shows up at your kid's Bar Mitzvah with their kids when only THEY were invited! Metrics:
A new diet that uses metric measurements. Monetization: The dream that happens when you quit your REAL
job and hope to actually make money blogging. Network(s): Way back before the Internet, people would
watch television on old B&W television sets with rabbit ears. There were just three networks "back in the day"
- CBS, ABC, and NBC. Now they all do sports and reality TV so we all just subscribe to Netflix. Permalink: This
is an expression for when your pen links through one of those shirt penholders. Mostly used in "Nerd" circles. I
believe Bill Gates coined it. Ping: C'mon you know this one! It's Pong's cousin. Remember those Panda
movies? Platform: Yep, they're back. You just thought the seventies were over. Platform heels are back
with a vengeance! Podcast: A green vegetable. Profile: This is a tool that manicurists
use. Beware: Use at your own risk! SEO (Search Engine Optimization): This is the warning light that
comes on your Prius when the car needs service. Tag: This word hasn't changed a bit from my childhood.
No, tag is not the thing that goes on luggage or a technical term for a reference item for something on the Internet, it's
simply what happens when you touch some one in a game of "Tag." You know, like "Tag, you're it?" Threads:
Being a child of the sixties, I just assume this word has retained its meaning as the clothes one is wearing. Tool:
The evolution of this word is awesome. It began as an instrument used for making or building something, evolved into a very
well-respected Rock Band, became something one uses on the Internet, and is now widely regarded as a derogatory description
of someone. Seems logical. Transparency: Direct from D.C., this is what every politician avoids. Tweeple: People with lisps. Twittosphere: The tentative title for "Star Trek
IIXXVC." Viral: This is when something one posts online carries a virus and gets everyone sick.
Vlog: When you really insult someone, that is vlogging them.
While knowing the actual meanings of these terms is not all that important, I fervently
believe that parents MUST be on top of Social Media so they're "on top" of what their kids are doing. Get help if
you find this difficult. But, knowing who they're Social Media friends are and the Internet "places" they visit
is NO DIFFERENT than knowing where you kids are going and who they are hanging out with.
Bruce Sallan, author of "A Dad's Point-of-View: We ARE Half the Equation" and radio host of "The Bruce Sallan Show - A Dad's Point-of-View" gave up a long-term showbiz career to become a stay-at-home-dad.
He has dedicated his new career to becoming THE Dad advocate. He carries his mission with not only his book and radio show,
but also his column "A Dad's Point-of-View", syndicated in over 100 newspapers and websites worldwide, and his dedication
to his community onFacebook and Twitter. Join Bruce and his community each Thursday for #DadChat, from 6pm -7pm PST, the Tweet Chat that Bruce hosts.