With the holiday season just around the corner, it is of utmost importance to maximize my savings and deals on everything I am intent on buying for the family. No matter where I decide to shop, I will be smart about it and will use the right Credit Card in doing so. That is where my American Express AIR MILES Credit Card comes in.

As a businesswoman who prides herself on bringing new, innovative, responsible and family friendly information to her readers, I believe that any one of the American Express branded cards is the right way to go. No matter which card you opt for, they all have something for everyone. I personally like my Amex AIR MILES Card as it gives me even more reward miles with every purchase. As a Cardmember you will earn AIR MILES reward miles every time you use it and can increase those reward miles when shopping with AIR MILES Sponsor businesses.

For those of us who don't really like the crowds around the holidays while shopping in the malls, Amex has got you covered with airmilesshops.ca. It is a great alternative for avoiding the crowds, while perusing the latest and greatest merchandise that the AIR MILES Sponsor sites have to offer. In fact, make a purchase at airmilesshops.ca from November 12 - 19, 2013 with your Amex AIR MILES Card and earn 125 Bonus reward miles. What a bonus that is?

A feature of the American Express Card that I have used on several occasions is the Front of the Line (FOTL) option. Whether you are looking for tickets to the theater, hockey game, or local show, the FOTL service gets you the best available tickets and in many cases before they go on sale to the general public. I am very much a realist and know that I will never have dinner with Bon Jovi, but being in the first couple of rows due to purchasing my tickets through FOTL is a wonderful compromise.

Whether I am traveling with family on a vacation, or heading out of town to speak at a conference, I know that my Amex Card and the travel insurance I purchase with it has got me covered for most everything I could possibly encounter.

As each year passes, time with family becomes more and more crucial and with that I must find ways to save time and money in everything I do. My American Express AIR MILES Credit Card affords me these options as they have put together the best of the best opportunities for their clients and realize that time is money. I can continue to make the decisions that are practical for me and my family and take advantage of the rewards when I need them as the Amex cards offer so much more flexibility when redeeming your rewards. Less restrictions and black out dates for things that matter to you, their client. What good are the rewards if you can't use them when you want to?

Check out the American Express Facebook page for some amazing customer driven offers and deals. They really do think of you, the customer, as a part of their family. I will continue to use the Card at my local AIR MILES Sponsors like Metro, Rexall, Staples, LCBO and of course with the holidays upon us, Toys "R" Us.