The US Thanksgiving, Black Friday, the holiday football games and the biggest shopping season of them all, Christmas.

I may not be an expert in every facet of the shopping world, but I know that with a large family, I must be smart about how and where I spend my money. As is usually the case, the kids are beginning to prepare their wish list.

I have put together some handy pointers that have worked for me in the past and are sure to work for you too.

Firstly, if you do your research (online price checking) before heading out, you will no doubt find the lowest price. If purchased within 30 days of Christmas, you may be in line for price protection guarantees. Many stores offer free 30 price matches. Take comfort and shop with confidence.

Some of the larger retailers offer free gift-wrapping services. I recently added up what I spent last year on wrapping paper, bows and cards. I was shocked to find out that I doled out over $100.00 in gift-wrapping supplies. I realize it takes the personal touch out of the equation, but that $100.00 could be better spent.

About four years ago I took the advice of a friend who suggested that I pick only one credit card for all my purchases. After thinking of the benefits of doing such a thing, I jumped right in with both feet. Using only one card made sense right off the bat. With only one bill to track for all my purchases along with the added benefits that go along with some credit cards, it just makes perfect sense.

American Express Credit Cards have always been front and center when it comes to calculating the "value-added" features that the credit card business has to offer. In most cases, the interest that you pay is about the same no matter what card you decide to use. It's the other add-ons that make American Express stand above the rest.

They have just launched a new card: the SimplyCash™ Card from American Express. It has all the same benefits (value-adds) of the traditional Amex Card, such as Front Of The Line (FOTL) ticket purchasing, travel insurance, and purchase insurances. However, what makes this Card stand out is that it pays (suggest: rewards you) you for every purchase. They will giveyou cash back every time you shop! You can earn 5% cash back on all eligible purchases at gas stations, grocery stores and restaurants in Canada (up to $250 cash back) and 1.25% on all other purchases for the first 6 months. Then 1.25% cash back on everything you buy after the first 6 months.

A recent survey found that most Canadians (92%) want to shop around in order to find the best deals, but busy schedules and lack of discipline make it hard to actually do it. Using the SimplyCash Card makes it all that much easier.

We all work way too hard for our money, so making it work for you is of utmost importance. This Christmas the family is contemplating a trip south to spend with family in Florida. If it actually comes to fruition, I will no doubt, be equipped with my new American Express SimplyCash Card.

This post was sponsored by Amex Bank of Canada. The views and opinions expressed in this post, however, are purely my own.